How to Overcome Common Challenges to Employee Training

Not all organizations investing money and resources in employee training get the desired results. They rent training rooms, invest in modern instructional software, and hire best-in-industry trainers. However, without proper needs analysis, training often falls flat. Failure to educate employees about products is another mistake.

Inconsistent evaluation and negative criticism are other commonly seen training mistakes organizations make. Here is how to identify and overcome common employee training challenges.

Lack of Effectiveness in Learning

An organization can realize returns on training investment only by developing training modules that help to improve job performance. The training delivery mediums should also be made cost-effective. To ensure that your training is effective, you can start by articulating outcomes that you want employees to realize. Effective training cannot be achieved without hiring quality trainers. Web-based learning helps to speed up learning and so choose a seminar room rental company that provides unlimited internet access.

Failure to Identify Training Goals

Training can quickly become ineffectual when employees are made to undergo programs that don’t address their requirements. Organizations should have different programs throughout the year for their employees. Regular reviews of existing training material, strategies, and reports are also important.

Here, the challenge is to acquire accurate data from the different departments inside an organization. This will be followed by arriving at the objective of the training program. Conducting needs analysis can help solve problems of training suitability and performance.

Not Working to Reduce Training Costs

Classroom training that isn’t planned well can quickly make your training budget run into huge amounts. With costs diverted towards several overheads, such as accommodation charges, trainer fees, and other logistics, a little financial management is necessary. Start off by creating content that can be reused, and investing in good e-learning platforms.

However, saving on training costs doesn’t mean one should skimp on seminar room rental costs. Hiring a good training facility, one that is easily accessible, is a lot more important. Get in touch with a few providers you have shortlisted, and invite quotes.

Dearth of In-house Expertise

It isn’t enough to rent training room and hire a good trainer. If you want to save on training costs, having reliable and experienced in-house experts is vital. While subject matter experts can deal with hypotheses and queries for specific sessions, professional trainers are adept at training delivery. However, if you are short on in-house talent to coordinate training, always hire a professional trainer. They can quickly adapt to your content and modes and make training effective.

Forgetting to Focus on Millennial Training

Most organizations hire millennials these days, and the trend is here to stay. Organizations that have adopted training methods suitable for this generation of employees are reaping rich dividends. Those that still haven’t are making a grave mistake, since traditional modes of training often do not work for millennial employees.

You need to be technologically proficient, and rent training rooms that offer all the latest facilities. Organizations should also work on millennial employees’ communication skills, conflict management, and relationship building.

When and How Often You Should Send Your Event Emails

Event marketing emails play a major role in making your event a success. You need to create them well and plan the timing and frequency of email sharing with precision as well. Right after you finalize your training room rental, you should plan and freeze the layout of your marketing mail.

Besides, if you send too many mailers, there is always the risk of frustrating your prospective guests. Too few could mean limited engagement. Therefore, getting the timing and frequency right is very important. But, how can you get the timing right? Here are some useful tips.

A regular schedule works

Having a regular send schedule always works. Sending emails at a fixed time of the day and at a fixed day of the week would be a good idea, because it helps create a pattern. When you follow a regular schedule, you are less likely to annoy the recipients with your emails. Plan the frequency of delivery as well. This will clarify how often your mails should be expected from your recipients.

Performing a frequency testing is a good idea

Setting up a frequency test for your emails is a good idea. You can attempt different frequencies, like the effectiveness of weekly versus bi weekly and so on. Measure your metrics carefully. Over a period of time, you will be able to see the frequency patterns that are performing better and stick to the same. Similarly, you can opt for an inflow and also an unsubscribe option for the readers for indicating how often they would be keen on receiving mails. Send a note to recipients and seek their preferences. This way, you will be able to adapt to their preferred schedules before they unsubscribe.

Stick to proven timings

Researchers found that the best time slots for sending emails is 6:00am, 10:30am and 4:30pm. And the seemingly worst timing is after 5pm. Also, it is important to stick to a complete life cycle when it comes to sending email invites. You need to save the date, and then send the invitation, then send the planned reminders and finally end it with a follow-up mailer. Finding a way to automate reminders is also a good idea.

Planning the number of email reminders is the key

Do you always remember to send RSVP when you receive an invite? So, do not expect your recipients to do so either. Planning about two to three reminders through the weeks that lead up to the event, is important. Recipients will eventually thank you for reminding them about the date of the approaching event. And those who have already gone through the emails will thank you for reminding them to RSVP. And one good way of converting them is to give them a deadline or a reason to react promptly like “hurry! Limited seats left.”

Planning the communication strategy for your event is almost as important as creating befitting content for it. So right when you rent a seminar room for your event, make sure you also consider choosing the best content for your mailers and devise the right strategy for reaching out to those who matter.

Best Ways to Market Your Event

Most businesses that value their processes hold regular seminars, shows, exhibitions, and training-cum-conferences. Businesses that succeed with actually getting their point across, invest in marketing their events. Events help with customer engagement and in rolling out new products. The right kind of event promotion also reflects the effort an organization invests in their business.

If you rent training rooms that have all the necessary facilities, efficient marketing will help you make the most of it. If you want to know the best ways to market your event, read on.

Utilize the power of blogging

Nothing beats content, but content marketing can be even more effective. Putting up blog posts about an upcoming event helps to educate customers on why they need your product. Your content should focus on issues relating to the purpose of your event, industry specials, interviews with industry experts, and even on the venue and the classroom you rent. In fact, start blogging early and involve guest bloggers.

Search Engine Optimization

SEO can get intimidating for some businesses, but for your blog to be search engine friendly, you will have to keep optimizing it with new content. Here are a few things to remember as far as SEO goes:

Make sure you use the word ‘event’ in your title tags.
• Look for other words that the customers would be interested in. However, avoid overusing keywords.
• Keep your content organized and reader-friendly. Using images, bullet lists, internal links, and videos.

Market your speakers

When you rent a training room and hire the best speakers from the industry, it is important to promote them enough. Good speakers and chairpeople can attract crowds and boost ticket sales quickly. List the photographs, names, and credentials of your speakers clearly on the event page. You can even shoot short event-related interviews using Skype or Google Hangouts.

Leverage the reach of social media

Instead of redirecting customers to your website, while marketing an important event, this should changed. Have the links in your Facebook and Twitter bios link directly to the event page. Encourage your speakers to share images from the event page. It goes without saying that one should have a event page for Facebook as well. Engage with your followers by tagging them in images, thanking them across platforms, and responding to their queries individually.

Send out live updates

When you rent a training room, make sure it has unlimited internet connectivity, easily accessible power outlets, and projection facilities. This is because marketing an event doesn’t stop with the starting of the event.

Community managers on-site can send out live tweets, videos, and even blogs to keep the buzz going. Use short, unique hashtags and run a contest for the audience to post things while the event is going on.

Inform local media and press

Search ‘event calendars’ to find local new sites to post events. You can also look for trade associations within the industry to post and thus promote your event. Chambers of commerce often readily agree to post events if they have members in your organizing team. Locally-based journalists can also be requested to cover your event in return for a free pass or discount coupons.

Top Tips for Container Safety

If you are planning to purchase shipping containers for the first time, know for a fact that they are considered to be the most reliable and convenient storage options available. However, the safety of usage depends on the kind of precautionary measures you take during loading and unloading. So, apart from evaluating shipping container prices before buying, it is important to check on some safety tips for hassle free usage of these containers. We look at some such measures here.

How to Use Containers Safely: Some Safety Measures to Stick to

Keep the Container Shut when not in Use – Closing the door of the container securely when it is not in use, is one of the most basic safety norms to abide by. This will prevent accidental lock-ins, which can be pretty scary. Imagine a child or a puppy being trapped inside the container without you knowing about it! Besides, keeping the door locked will also protect the goods within the container from moisture, dirt and even theft and vandalism.

Arrange the Goods Inside in a Proper Fashion – When you stack goods inside the container, make sure you place the heavier items right below. This will stabilize the centre of gravity inside and will not allow the goods to topple over. You can also create a wall like structure with boxes of similar dimension closer to the backside of the container and leave a channel down the middle. As a rule, heavier goods should be placed first, followed by the medium weight ones and then the lighter ones.

Refrain from stacking anything on top of the container. Keep the surroundings free from clutter in order to avoid untoward mishaps. The containers have enough space inside for storage. You can opt for the 40ft shipping containers for more space. 20ft containers are available too.

Use Perimeter Fencing – Using a perimeter fencing around your container could be a smart way of adding another layer of security. A fence for this purpose can be constructed using metal bars and metal mesh with barbed wire on top for making it difficult to breach. Although a perimeter fence may not stop everyone from entering but it can definitely slow down break-ins considerably. You can check with your local authorities to know about the rules and regulations of installing fences in the area.

Use an Alarm System for Valuables – In case you are using your container for storing valuables, investing in an alarm system is extremely worthy. If the container is likely to be housed in a remote destination which is away from phone lines and power supplies, a GSM alarm will be most suited. Use alarm systems that are custom made for ships. Make sure it includes all modern features, such as, motion detectors, sensors, and even closed circuit TV monitoring.

Another important norm to follow is to place these containers on level ground. You can use a concrete slab for levelling and then place the container on it for safe and smooth functioning of the doors.

 

To read our previous article, please click here.